Services
What I build, and for whom.
Three kinds of work. Each starts from a familiar mess and ends in something you can open and check.
01
Business systems
The mess:
- Any update?
- Which file is the latest?
A system your team works in every day: every request, client and order, with a status and an owner.
Who it’s forFor businesses whose requests or enquiries run on WhatsApp and spreadsheets, and it’s no longer clear who’s handling what.
What you get
- One screen for every request: what the status is, and who has it.
- Permissions by role: everyone sees only what’s theirs.
- A login for partners or clients, when they need to see for themselves.
- A “Today” screen that gathers what’s waiting for a decision.

How it startsWe start from the spreadsheet and the group chat as they are. On the call we walk through an ordinary day, and the plan says what goes into stage one.
Your partTell me how an ordinary day runs, and show me the spreadsheet and the group chat, if there are any.
No commitment, and a quick reply.
02
Websites
The mess:
- The site’s up. The enquiries aren’t coming.
- Every client asks the same questions on the phone.
A site that brings in enquiries and looks like the business.
Who it’s forFor businesses and professionals who explain the same thing in every call, or whose site brings in no enquiries.
What you get
- A page that explains what you do and how the process goes, in the business’s own words.
- Every button is a way to get in touch: a short form or WhatsApp.
- When there’s something to sell, payment and booking behind the site too.
- In Hebrew, and in English when it’s needed. On phone and desktop.

How it startsYou tell me what people ask you on the phone, and what a visitor needs to grasp in a moment. The plan starts from there.
Your partTell me what clients ask, and send the texts and photos you already have.
No commitment, and a quick reply.
03
Digital products
The mess:
- There’s an idea, and no product yet.
- How do we even charge for this?
A product that goes live and takes payment.
Who it’s forFor founders and businesses with a product idea that has to go live and work with real users.
What you get
- A working product, from the first screen to the payment.
- Secure payment through PayPlus, and two-step sign-in for the admin.
- Automated checks, so a new update doesn’t break what already works, Hebrew included.
- Web and Android, when it’s needed.

More work like this:The Last Signal
How it startsWe start from what a user does in the first minute. The plan says what goes into the first version, and what waits for the second.
Your partTell me who the first user is and what they need, and approve what goes into the first version.
No commitment, and a quick reply.
What you get at every step.
- Before you commit to anythingA written proposal, with a short plan.
- In the first weeksA system to try in the browser and on your phone.
- Every weekA short update: what got built, and what I need from you.
- On every questionA quick answer.
What people ask me before we start.
- What does it cost?
- It depends on how much the system needs to do. You can start with a small first stage, and you get the exact price in writing before anything starts.
- How long does it take?
- A system you can try in the first weeks. The full timeline is in the proposal.
- Nobody here is technical.
- That’s fine. You tell me how the business works, in your own words, and I show you the screens before I write any code.
- We’re a small business. Is this for us?
- Absolutely. We start with what hurts most, and whatever can wait goes into the next stage.
We’re not sure what we need.
That’s fine. We start with how the business runs today, and work out what to build from there.
No commitment, and a quick reply.